Your privacy is a primary concern to us at Brand Ubiquity. We are committed to protecting the privacy and security of the information we collect about you. You trust us with your personal information, and we'll honor that trust by handling your information carefully and sensibly. This statement will help you understand how we safeguard and use information we collect about you, the way we safeguard the confidentiality of this information and how this information may be shared with other companies and organizations outside of Brand Ubiquity to provide you valuable products and services. In addition, this statement will explain the ways you can let us know if you prefer that your information not be shared.

Brand Ubiquity is keenly aware of the importance to our customers of information privacy and security and the unique issues created by the expanding use of the Internet.

1. Collection and Use

Brand Ubiquity collects and uses personally identifiable information of its customers. Personally Identifiable Information ("PII") is information that can be attributed to an identifiable individual, such as name, mailing address, business address, e-mail address, user ID and social security number. Brand Ubiquity uses PII for valid business purposes only. These business purposes include, but are not limited to:

• Maintaining internal records on our services to the customer.
• Making an on-line site easier for the customer to use by not having to enter information more than once.
• Assisting customers to find their records, services or general information on Brand Ubiquity more quickly.
• Creating on-line content relevant to the customer and their needs.
• Alerting the customer to special offers, updated information and other new services from Brand Ubiquity.
• Summarizing statistical data for agreed upon business purposes.

2. Cookies

Cookies may be used on Brand Ubiquity's Website. A "cookie" is generated by a software application on a site's server that enables it to track your navigation of our site through a small text file on your hard drive. The purpose of the cookie is to help us analyze web traffic or let us know when you visit our site. By gathering and remembering information about your preferences, we can tailor the operation of the site to your likes and dislikes. Overall, cookies help us give you a better site to use, by letting us monitor what is working and what is not.

Accepting a cookie will not allow Brand Ubiquity to retrieve any other information on your computer or pass on a computer virus. If you are concerned about cookies, most browsers recognize that a cookie has been offered and will permit you to opt out of receiving it.

3. Disclosure of Information

While Brand Ubiquity will employ commercially appropriate procedures to help ensure that your information is used only for authorized purposes as described above, Brand Ubiquity cannot make any guarantees with respect to the actions or policies of such third parties.

Brand Ubiquity will not sell or share personally identifiable information about its customers with any third party unless one of the following applies:

• We have the permission of the customer to share the information.
• We have a need to share the information with our affiliates in order to provide a customer with a specific product or service. "Affiliates" are companies that assist us in providing services to our customers; supply us with information for identifying or evaluating prospective customers; or are given the opportunity to send mailings to approved Brand Ubiquity customer lists. Unless the customer is otherwise notified and provides consent, the affiliate does not have the right to use the information beyond what is required to provide the product or service.
• We are required by law to disclose the information.

A specific product or service provided by Brand Ubiquity may require disclosure of PII to an unaffiliated third party that is our business partner and who has a need to know the information to provide products or services in the course of our business partnership. Business partners are asked to verify that they follow similar or equivalent privacy practices in the protection of PII.

4. Links to Third Party Websites

Links to third party Websites from Brand Ubiquity's Website are provided solely as a convenience to you. If you use those links, you leave the Brand Ubiquity Website. Brand Ubiquity has not reviewed all of the third party Websites and does not control and is not responsible for any of these Websites, their content or privacy policy. We encourage visitors to review each Website's privacy policy before disclosing any PII.

You are responsible for maintaining the secrecy of your passwords or any personal information. Please be careful and responsible whenever you are on-line. If you post personal information on-line that is accessible to the public, you may receive unsolicited mailings in return.

5. Safeguards and Security

Information security is one of our highest priorities. We require the companies that we select as our business partners to honor our privacy principles in the handling of any customer information. When selecting business partners, Brand Ubiquity considers the accuracy and quality of the data they provide, how they respond to consumer complaints and whether or not they provide opt-out choices to those whose information they process.

Each Brand Ubiquity employee is personally responsible for maintaining customer confidence in the company. We safeguard information by regularly assessing security standards and procedures to protect against unauthorized access to personal information. We carefully protect your data from loss, misuse, unauthorized access, alteration, or destruction.

Brand Ubiquity uses password-protected security systems to assure that the information is not made available to any unauthorized person or business.

6. Choice

Brand Ubiquity offers an array of products and services that you can use to meet your goals, and we want to let you know about them when they could be of interest to you.

We recognize, however, that you might have preferences about how we make you aware of them, such as by e-mail, regular mail, or otherwise. You may also prefer for us not to share your information with the carefully selected companies we choose to provide products and services to you. You may also decide to change your preferences at a later date, which we will gladly accommodate.

Whatever your preferences are, Brand Ubiquity will make sure we honor them. To discuss your options, make your choices, or give us feedback, call us at 1-513-936-0025 or send us an e-mail at www.brandubiquity.com.

7. Accuracy and Individual Access

Procedures have been developed through which customers and prospects can, upon request, review and correct any PII that has been collected from them by Brand Ubiquity. These procedures will not, however, compromise the security, integrity and privacy of either Brand Ubiquity's own proprietary databases or databases licensed from third-party companies.

8. Changes to This Statement

Brand Ubiquity will occasionally update this Privacy Statement. When we do, we will also revise the "last updated" date at the bottom of the Privacy Statement.

9. How to Contact Us

Questions or comments? Brand Ubiquity's Privacy Statement has been developed out of respect for the privacy preferences and choices of our customers, prospects, consumers and business partners. We have established procedures to ensure that every reasonable effort is made to address your concerns. You can at any time let us know your preferences by calling us at 1-513-936-0025 or sending us an e-mail at www.brandubiquity.com.

This document was last updated December 18, 2002.