Marketing Audit

Information Audit - Assesses proficiency in both gathering and ensuring dissemination of relevant sales data, share, market trends, client needs, competitive information, and best practices.

With regard to information, the marketing organization within my business;

1. Regularly provides quality information to help me do my job.
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2. Requests information to better understand my market needs.
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3. Responds quickly to requests for information when I ask.
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4. Summarizes and distributes best practices to help improve our capabilities.
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Insight Audit - Assesses proficiency in defining not-yet-obvious connections that demonstrate the importance or personal relevance of your services/brand to the client's/customer's life.

With regard to insights, the marketing organization within my company;

5. Is adept at developing insights into prospective client habits and practices.
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6. Regularly shares insights with my team to check their validity.
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7. Understands what's important in driving my business.
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8. Continually seeks to understand how to better help me achieve my goals.
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Innovation Audit - Assesses proficiency in using insights to acquire or develop new products, services, offers, or programs to better meet client needs and build competitive advantage.

With regard to innovation, the marketing organization within my company;

9. Regularly develops new programs and ideas to help our company achieve its goals.
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10. Is good at creatively adapting best practices from other areas to help the business.
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11. Drives new ideas/thinking in the company.
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12. Continually looks for creative solutions to problems that keep us from achieving our goals.
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Integration Audit - Assesses proficiency in effective communication and integrating new products/services/offers/programs within existing company programs and processes.

With regard to integration, the marketing organization within my company;

13. Is judicious in ensuring new ideas are well supported at rollout.
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14. Carefully thinks through the impact of new programs across all functional operating areas.
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15. Does a good job coordinating our positioning and communicating with clients (internal and/or external).
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16. Demonstrates sensitivity to the needs of all stakeholders when rolling out new initiatives.
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Inspiration Audit - Assesses proficiency to inspire and motivate desired client (internal and/or external) behavior when it comes to buying and selling new products, services, offers and programs.

With regard to inspiration, the marketing organization within my company;

17. Is seen as a leader in launching new initiatives.
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18. Develops material that strongly communicates the value proposition of new offers.
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19. Clearly explains and trains the organization on selling new initiatives/programs.
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20. Inspires others to do their best job for the company and our clients.
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Please provide your contact information below. We will call to set up a time at your earliest convenience to discuss how we can work together to help you build a high performance marketing organization.

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